Providing ecommerce founders, operators, and service operators with a place to connect, learn, and grow.
Catalyst 25 is here! Utah’s premier ecommerce conference is back for another day full of learning, sessions, connections, and awards.
Tickets are stupid cheap right now – as soon as we start announcing speakers and sponsors, the prices will GO UP!!
Rising ad costs come and go, but a trusted brand keeps selling—no matter the algorithm or tariff cycle.
Spend an hour with XL PR to learn how thoughtful credibility-building and sharp market positioning create the kind of brand legacy that lowers CAC year after year.
Who you’ll hear from
- Erynn Kerrigan, Founder of XL PR — Utah PRSA Young Professional of the Year and three-time “Best National Pitch of the Year” winner. Reporters stick around because her outreach feels warm, authentic, and worth their readers’ time.
- Rachelle Peterson, Co-Founder of XL PR — a rapid-fire media strategist whose quick rapport with journalists and keen story angles translate into real business impact.
What we’ll share
Our playbook that has resulted in 300+ placements over the past 18 months in The Wall Street Journal, Forbes, CNN, Inc., Entrepreneur, scores of trade outlets, and collaborations that even caught the eye of a $30 billion brand. We’ll unpack:
- From performance to legacy – how credibility assets keep converting after the campaign ends.
- Listicle or founder story? – simple cues for choosing the right spotlight at the right time.
Whether you’re growing a new storefront or guiding an established label through tariffs and rising CPMs, you’ll leave with next-week tactics and next-year vision.
We run on three core values—Fast. Focused. Full of Heart. And yes, our goal is always the same: deliver results so large they’re addictive.
Lunch Provided!
Everyday our members ask and answer questions. Come find answers from people who have figured out some of what you’re working on right now.
We’re a community of builders, operators, and problem-solvers working in commerce. From founders to fulfillment experts, our members span every corner of the industry. What brings us together is a shared belief: that learning is better and faster when we do it together.
Commerce Catalyst started because we didn’t like searching online for answers when our community had them. So we started hosting breakfasts, then lunches, then a slack, and now a full-day conference each year.
All because we believe the best resource – and the best answers to hard questions – exist within our community.
