Utah’s premier ecommerce conference returns August 24–25 at the Hilton Salt Lake City Center for two days of connection, learning, and growth across influencer marketing, email marketing, paid media, creative strategy, retention, and the channels driving revenue right now.
The Buy Brain — The Hidden Psychology That Drives Everything From Clicks to Conversions
Your customers decide whether to buy long before they consciously know it, and most brands are marketing to the wrong moment entirely. In this keynote, Sarah Levinger breaks down the psychology that actually drives purchase behavior: the core emotional drivers behind every “yes,” why your best-performing creative really works, and how to build ads, emails, and landing pages that speak to the brain making the decision. You’ll be able to predict which emotions will convert before you spend a dollar testing.
The Playbook for Showing Up in ChatGPT
We’ll cover how AI assistants gather information, why structured product data and original content now matter for acquisition, and how brands can improve the pages, feeds, reviews, comparisons, and creator/search assets that AI systems rely on.
The Social Commerce Singularity: How TikTok Shop Is Collapsing Attention, Trust, and Checkout Into One Growth Engine (that brands can’t ignore)
TikTok Shop is changing how products are discovered, trusted, bought, and scaled. I’ll share what is actually happening on the channel right now, how brands should think about TikTok Shop, and the practical steps (live playbook) to execute it properly.
You’ll walk away with a clear roadmap for building a TikTok Shop engine for your brand, from creator strategy and samples to blitz campaigns, early signals, and scaling what works.
The subscribe & save era is over
Subscriptions only capture customers willing to commit upfront. Everyone else, the one-time buyers, the “maybe next time” shoppers, the subscribers who just canceled, gets left behind. Bold Apps’ AI-powered replenish reminder and reorder tools predict exactly when a customer is ready to buy again and reach them at that moment, no subscription required. This session breaks down how to turn your entire customer base into a source of reliable repeat revenue.
Keeping People Interested: The Only KPI That Really Matters
In this talk, author Jonathan K. Lo will share the core idea behind his best-selling book on marketing strategy, Keeping People Interested, which is that empathy is the secret ingredient to sustainable growth. He will walk through a practical framework for getting and keeping people’s attention, grounded in understanding what your customers actually care about. Along the way, he will explain how marketing is not optional but critical to a company’s success, because if no one knows you exist, they can’t buy from you. Attendees will leave with a clear, practical approach to building attention that earns loyalty and turns customers into advocates through marketing so good that people thank you for it.
The TikTok Shop Flywheel: How to Build an Owned Content Engine That Attracts Top Affiliates
Most brands fail on TikTok Shop by blindly pitching top affiliates to promote unproven products instead of aligning with the platform’s discovery-first algorithm. In this session, we’ll show you how to build an owned content engine that proves your conversion rates, making it infinitely easier to successfully scale your targeted outreach using Reacher.
The Modern Creator Economy
How brands are redefining go-to-market with creator partners and building engines to scale content across channels.
The AI-Powered Flywheel
5 Things Winning Businesses Do Differently
Get Prepped for Retail Expansion
Understand the different components you need to break into retail, with those that have done it before.
From Press Hit to AI Recommendation: How Earned Media Now Drives Discovery
This session shows ecommerce brands how to reverse-engineer their earned media strategy from AI: by running the exact prompts their customers ask into ChatGPT, Perplexity, and Google AI Overviews, they’ll learn to identify which publications AI actually cites and build a tiered target list that concentrates PR effort where coverage compounds. From there, we break down what separates pitches reporters ignore from ones they act on, introducing the PITCH method—Person, Idea, Timely, Credible, Hand off —as a repeatable framework for every pitch they send. Attendees will walk away knowing how to prioritize the outlets that both convert shoppers and feed AI recommendations, plus a clear formula for writing pitches that get responses. Everyone leaves with a free downloadable PITCH cheat sheet to put the method to work immediately.
From Clicks to Shelves: Fast-Tracking Retail Growth
Learn what it takes to turn ecommerce traction into sustainable retail growth. This panel will cover how brands can prepare for major retailers, build traction in club channels such as Costco and Sam’s Club, and use road shows to strengthen sell-through and buyer confidence. You will also learn how the right fulfillment partner can simplify retail expansion by managing logistics, SPS Commerce, EDI integrations, and retailer-specific systems through one connected 3PL relationship. Whether you are entering your first major retailer or preparing to scale nationally, you will leave with a clearer understanding of the opportunities, operational requirements, risks, and next steps.
The Content Engine: How Organic Becomes Your Best Ads and Your Biggest List
Most brands treat organic content, paid ads, and email as three separate jobs run by three separate teams. Chris runs them as one engine. In this session, the co-founder of Fresh Chile breaks down exactly how a single piece of content, shot once at the farm, becomes the organic post, the email, the product page, and the highest-performing ad in the account. You’ll see the real system behind a top 1% Shopify brand: how organic content feeds paid, how paid feeds the list, and how the list becomes the most profitable channel in the business. Real numbers, real workflow, and a playbook you can run on your own brand on Monday.
ROAS is Dead
Brands that use ROAS to guide growth decisions are dying, while those that use LTV are winning. Let’s break down how this works.
The Modern Creator Economy
How brands are redefining go-to-market with creator partners and building engines to scale content across channels.
Get Prepped for Retail Expansion
Understand the different components you need to break into retail, with those that have done it before.
The TikTok Shop Flywheel
Most brands fail on TikTok Shop by blindly pitching top affiliates to promote unproven products instead of aligning with the platform’s discovery-first algorithm. In this session, we’ll show you how to build an owned content engine that proves your conversion rates, making it infinitely easier to successfully scale your targeted outreach using Reacher.
The Future of Ecom in Utah
Join this panel with key players from the State of Utah on how the state is investing in growth for one of it’s strongest industries.
Post-Purchase Retention Emails That’ll Keep Them Loving Your Brand
Most brands pour everything into acquiring customers, only to go quiet after the sale. The result? A goldmine of new and lapsed buyers who quietly churn. This session flips the script, showing you how to build post-purchase email sequences that activate acquired shoppers, drive repeat orders, and reduce dependency on expensive retargeting.
How Big Brands Are Crushing Subscriptions.
We’ll walk through the offers, emails, and subscription portals of big subscription brands and show what they’re doing to win more subscribers and keep them longer.
Ecommerce CRO Strategies
Ecommerce teams rarely lack data; the challenge is turning disconnected analytics, customer behavior, campaign performance, and testing results into the right next action. In this practical workshop, Mike Schmutz, CEO / Founder of DataXGrowth, will show how ecommerce businesses can build a marketing intelligence layer that identifies where growth is breaking and turns evidence into prioritized CRO experiments.
Attendees will learn how to uncover funnel constraints, distinguish meaningful signals from noise, develop higher-confidence testing hypotheses, and prioritize improvements based on their expected effect on conversion rate, average order value, customer acquisition cost, and lifetime value. The session will also demonstrate how AI can accelerate analysis and decision-making while measurement and controlled experimentation remain the source of truth.
Participants will leave with a repeatable framework for deciding what to test next across landing pages, product pages, collection pages, cart, and checkout—and for connecting each test to measurable revenue impact.
The Future of Ecom in Utah
Join this panel with key players from the State of Utah on how the state is investing in growth for one of it’s strongest industries.
From Clicks to Shelves: Fast-Tracking Retail Growth
Learn what it takes to turn ecommerce traction into sustainable retail growth. This panel will cover how brands can prepare for major retailers, build traction in club channels such as Costco and Sam’s Club, and use road shows to strengthen sell-through and buyer confidence. You will also learn how the right fulfillment partner can simplify retail expansion by managing logistics, SPS Commerce, EDI integrations, and retailer-specific systems through one connected 3PL relationship. Whether you are entering your first major retailer or preparing to scale nationally, you will leave with a clearer understanding of the opportunities, operational requirements, risks, and next steps.
Know your ship! shipping strategy fail-safes
A working session to evaluate how your entire shipping system operates—from execution to strategy—identify where it breaks or leaks, and define the fail-safes needed to protect cost, performance, and scalability.
From Clicks to Shelves: Fast-Tracking Retail Growth
Learn what it takes to turn ecommerce traction into sustainable retail growth. This panel will cover how brands can prepare for major retailers, build traction in club channels such as Costco and Sam’s Club, and use road shows to strengthen sell-through and buyer confidence. You will also learn how the right fulfillment partner can simplify retail expansion by managing logistics, SPS Commerce, EDI integrations, and retailer-specific systems through one connected 3PL relationship. Whether you are entering your first major retailer or preparing to scale nationally, you will leave with a clearer understanding of the opportunities, operational requirements, risks, and next steps.
Utah is one of the best places in the world to build in ecommerce. This amazing ecosystem is home to brand builders, operators, service providers, software companies and more – all within reach for anyone that needs it.
Commerce Catalyst brings everyone together twice a year through the Ecom Elevated conferences to provide connection, resources, learning and insight, so we can all grow together.
A new format that is for brand-attendees only, the roundtable puts 20 operators in a room to share insights and help answer questions on a variety of topics like: new acquisition funnels, email tactics, agency partnerships, and more!
The majority of our attendees are brands – founders and operators – looking to up their expertise and awareness of what other brands are doing to succeed. We create content and a space for the doers to connect – so if you’re building, operating, or figuring out scale, then this conference is for you.
We specifically curate sponsors that have solutions our community is using, so you can meet high-quality solution providers that can help you overcome your next hurdle to growth.
There isn’t a better place in Utah to learn, connect, and grow your ecommerce business. From 9-figure brands to new startups, Ecom Elevated brings together the thriving and incredibly powerful ecommerce industry of Utah.
This is an event your business can’t afford to miss!
The best way to connect with brands and operators in Utah, Ecom Elevated includes two conferences each year. With exhibits, content, and other unique ways to meet brands, there isn’t a better way to find new customers.